About this Privacy Notice

We provide this privacy notice to help you understand how we collect and use your personal information. It relates to the personal information we collect from trade customers, site visitors and end-user consumers of our products.

If you have any queries or concerns about this privacy notice, or how we process your personal information, please contact our Data Compliance Officer:

By email: sales@chooseyourprint.co.uk

By post:
The Data Compliance Officer
Choose Your Print Ltd
Unit 15 Huss’s Lane
Long Eaton
NG10 1GS

We regularly review this privacy notice and may make changes from time to time. You should check this page occasionally to ensure that you are familiar with any changes. The reference of the current version you are reading is available at the bottom of this notice.

Who We Are

The organisation responsible for processing your personal information is Choose Your Print Ltd. This means that we are a data controller under the UK General Data Protection Regulation (also known as the UK GDPR). Our registered address is:

Choose Your Print Ltd,
Unit 15 Huss’s Lane
Long Eaton
NG10 1GS


A cookie is a small text file that is placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently. They also provide information to the owners of the site. Visit our cookies page to find out what cookies we use and why.

What Information We Collect About You

We may collect and process the following information about you:

  • Name and address
  • Contact details including email address and phone number
  • How We Collect Your Information

Most of the personal information we hold about you is that which we collect directly from you, for example when:

  • You purchase a product on our ecommerce site
  • You register your product for warranty purposes
  • You enter into a commercial agreement with us
  • You request product, servicing or repairs by telephone, email and chat
  • You arrange home delivery services
  • You order parts or user manuals from us and we arrange delivery services
  • You make a phone call into our business and the call is recorded
  • You redeem sales promotions and gift claims, or enter competitions
  • You place purchase orders for our products or services
  • You make enquiries or raise concerns with us
  • You contact us to report a problem or make a complaint
  • You log in to our guest Wi-Fi system

How We Use Your Information

We use your personal information for a number of different purposes as described here.

  • Managing your account
  • Processing orders and returns
  • Producing operational information
  • Administering product registrations and guarantees
  • Administering and providing product servicing and repairs and recording the outcome of these
  • Providing notices, certificates and work records relating to the goods and services we have provided
  • Recording any legal / statutory notices we may have issued or supplied, including Gas Safe Certificates, Warning Notices, ‘At Risk’ notices and
  • ‘Not to Current Standard’ labelling
  • Recording CCTV images for security, fraud prevention, and to allow us to investigate incidents
  • Managing visitors to our site and offices
  • Controlling Internet content provided through our guest Wi-Fi
  • Administering promotions, gift claims and competitions
  • Administering problems and complaints
  • Assessing financial and insurance risks, including by carrying out credit reference checks and credit scoring assessments
  • Requesting product reviews related to the products you have registered with us
  • Contacting you to carry out customer satisfaction surveys related to your registered products and the services we provide you
  • Contacting you to offer our repair and e-shop services when you have registered your product with us
  • Providing details of extended warranty

Our Legal Bases for Processing Your Information

There are a number of legal reasons that we process your data for. These are:

  • Contractual when we need the information to perform the contract for goods or services you have requested/ordered, including payment, delivery, etc.
  • Legal Obligation should we be legally required to process your information in relation to our supplying a product or service.

Legitimate Interest to enable us to:

  • provide you with goods and services and manage your account and your relationship with us
  • protect our financial position and provide appropriate levels of credit for our customers
  • facilitate security, incident investigation and fraud prevention
  • carry out customer feedback surveys to help us improve our service
  • consent where you have given us consent to share your information with a third party.

Automated Decisions and Profiling

We do not use personal information for automated decision-making or profiling.

Who We Share Your Data With

Where relevant given the nature of the products and services provided to you, we may also share your information with the following categories of and specified third parties:

  • Outsourced repair agents who carry out product repair and installation services on our behalf
  • Partners who administer and deliver promotional goods and services that you sign up to
  • Logistics, delivery and courier service providers who deliver products, parts and documents on our behalf
  • Extended warranty providers when you have given us your consent to do so
  • External review websites who may contact you for the purposes of requesting reviews on the products and services we provide
  • Third parties if we have a duty to comply with any legal obligation, or in order to enforce or apply our terms of use, our terms and conditions of supply or other agreements; or to protect the rights, property, or safety of Choose Your Print Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

The personal information that we collect from you will not be transferred or processed outside of the EU.

How Long Your Information Is Kept For

We will retain your personal information for a number of purposes as necessary to allow us to operate our business and deliver our services to our customers. We have a data retention policy that determines how long your personal information is retained by us.

Product guarantee registration and service information (including chat transcripts) we would keep for 10 years to enable us to contact you if it became necessary for reasons connected with the safety of the product.

Call recordings are kept for six months to help us verify orders and confirm the details of conversations between our contact centre staff and our customers to help resolve any queries that may arise

Promotion and gift claim fulfilment information we will keep for 12 months to give us time to handle any queries that may arise

Some financial information, for instance related to account management and order fulfilment, we are obligated by law to keep for up to 6 years

Any retention of personal data will be done in compliance with legal and regulatory obligations and within industry standards.

Your Rights

You have the following rights relating to your personal information:

  • To require that we cease processing your personal information if the processing is causing you damage or distress
  • To require us not to send you marketing communications
  • To require us to erase your personal information
  • To withdraw the consent you have given us to process your information
  • To require us to restrict or object to our data processing activities in relation to your personal data
  • To receive from us the personal information we hold about you which you have provided to us, in a reasonable format specified by you, including for the purpose of you transmitting that personal information to another data controller
  • To require us to correct the personal information we hold about you if it is incorrect

Please note that these rights are not absolute and may be limited by data protection and other legislation, and we may be entitled or obligated to refuse requests where exemptions apply.

If you would like to exercise any of the data privacy rights relating to your personal information that we hold, please contact our Data Compliance Officer using the information provided at the top of this notice.

If you are not satisfied with how we are processing your personal information you have the right to make a complaint to the UK’s Information Commissioner’s Office (ICO): www.ico.org.uk. The ICO can also provide you with more information on your rights under data protection legislation.